Brahmas Incense, a U.S.-based incense brand, was struggling with zero website traffic. They needed a smart strategy to grow their online presence, so they teamed up with us. In less than eight months, Brahmas’ website traffic soared to over 10,000 visitors per month. Here’s the story of how we did it.
Understanding the Target Audience
The first and most crucial step in Brahmas’ strategy was understanding their target audience. Crowdyblog worked with Brahmas to identify who their potential customers were and what they were looking for online. They focused on understanding the intent behind searches related to incense.
For example, they found that some users were looking for general information about incense, while others wanted to know the benefits or how to use it in different settings. By understanding these needs, Brahmas was able to create content that directly addressed the questions and concerns of their audience, making the website a valuable resource for anyone interested in incense. This focus on audience intent not only helped attract visitors but also ensured that the content resonated with them, leading to longer visit times and lower bounce rates.
Focusing on Low-Competition Keywords
Rather than targeting high-competition keywords that many established websites were already ranking for, Brahmas took a different approach. They focused on low-competition keywords—search terms that were less competitive but still relevant to their products.
Crowdyblog identified these low-competition keywords through thorough keyword research. These were terms that not many other websites were targeting, making it easier for Brahmas to rank higher in search engine results pages (SERPs). For instance, instead of targeting a broad keyword like “incense,” they might focus on more specific phrases like “benefits of lavender incense” or “best incense for meditation.”
This strategy allowed Brahmas to gain visibility quickly, as they were able to rank for these keywords with less effort compared to more competitive terms. As a result, they started seeing traffic increases much sooner than if they had targeted highly competitive keywords.
Creating Content from Top to Bottom of the Funnel
Brahmas’ content strategy was designed to attract and nurture potential customers through every stage of the buying journey. They started by creating top-of-the-funnel (TOFU) content, which is aimed at attracting a broad audience. This content typically included informative articles and guides on general topics related to incense, such as “The History of Incense” or “How to Choose the Right Incense for Your Home.”
Once they established a steady flow of traffic from TOFU content, Brahmas moved on to creating middle-of-the-funnel (MOFU) content. This type of content targeted users who were already interested in incense and were considering making a purchase. Articles in this stage might include comparisons of different types of incense or the benefits of using natural incense versus synthetic options.
Finally, they created bottom-of-the-funnel (BOFU) content, which focused on converting visitors into customers. This content included product-specific pages, detailed reviews, and special offers. By following this structured approach, Brahmas was able to guide visitors from initial interest to making a purchase, effectively increasing both traffic and sales.
Migrating from Shopify to WordPress
To enhance their SEO capabilities, Brahmas made the strategic decision to migrate their website from Shopify to WordPress. Shopify is an excellent platform for e-commerce, but it has limitations when it comes to advanced SEO customization. WordPress, on the other hand, offers greater flexibility and control over SEO settings, which can significantly impact search rankings.
The migration process was carefully planned and executed to avoid any disruption in traffic. After moving to WordPress, Brahmas saw an immediate improvement in their SEO performance. The migration alone nearly doubled their website traffic, even before any new content was added. This boost was likely due to the improved site structure, faster load times, and better SEO optimization that WordPress allowed.
Fixing Website Issues and Updating Content
Crowdyblog also focused on improving the overall user experience on Brahmas’ website. They identified and fixed several technical issues that were hindering performance, such as slow page load times, broken links, and poorly optimized images. They also removed unnecessary pages that were cluttering the site and not adding value to visitors or search engines.
In addition to these technical improvements, Brahmas committed to regularly updating their content. Every six months, they reviewed and refreshed their articles to ensure they remained relevant and accurate. This practice not only kept the content up-to-date but also signalled to search engines that the website was actively maintained, which can positively impact rankings.
Outcome
Traffic Growth
Brahmas’ website traffic grew from zero to 7,000+ visitors per month in less than eight months. This rapid growth was a direct result of the strategic content planning, keyword targeting, and SEO improvements implemented by Crowdyblog.
High Rankings
Brahmas achieved the top 3 rankings for key product-related keywords. This was particularly important for driving sales, as these high rankings put their products in front of potential buyers at the moment they were ready to purchase.
Monetization
By placing ads on available spaces within the site, Brahmas started generating nearly $200 a month in passive income. This was achieved without any additional effort, showcasing the power of their increased traffic and high-ranking content.
Top 10 Rankings
76% of Brahmas’ blogs now rank in the top 10 on the first page of search results. This wide coverage on the first page of Google not only drives traffic but also establishes Brahmas as an authority in the incense market.
Conversion Campaign
Brahmas launched a successful campaign to turn visitors into buyers by offering a unique deal. This campaign capitalized on the increased traffic and helped convert casual visitors into loyal customers.
Market Position
Thanks to these efforts, Brahmas is now one of the few incense brands in the U.S. with a strong organic search presence. Their website continues to attract a steady stream of visitors, many of whom convert into paying customers.